by Cesc Riera | Jun 7, 2016 | Event trends |
Content is King, as the saying goes. Event planners know that it is their task or even the most important part of their job to provide event attendees with relevant content. But most of us have been to at least one event where speakers and their presentations were...
by Gerard Salvia | May 27, 2016 | Event trends |
Event organizers are obsessing about increasing engagement and interaction at their events and measure a lot of data to prove ROI and their success. As a professional, you know that it comes down to a simple formula: participation needs to offer additional value to...
by Cesc Riera | May 20, 2016 | Event trends |
As an event professional, you will always be concerned about the success of your event. But event organizers and planners can be split between attendee satisfaction and proving return on investment when defining, measuring and demonstrating the success of their...
by Cesc Riera | May 13, 2016 | Event Management, Event trends |
The advent of the Internet age has allowed us to peddle our goods and services to almost every corner of the globe and dissect our market segments down to the narrowest of long tail customer profiles. Therefore, it should come as no surprise that many of us in...
by Gerard Salvia | May 6, 2016 | Event trends |
Envisioning the future is part of the job for event managers and organizers. It is crucial for success to anticipate key aspects of your event. At the same time, the booming event business almost requires everyone involved to be a visionary about the industry itself....
by Gerard Salvia | Apr 18, 2016 | Event trends |
Measuring Event Success Using Big Data. Over the last decade there has been a massive influx of new technologies and tools to enhance the experience of attendees in the event industry. Mobile apps, ticketing platforms, social marketing and audience analytics have...
